SeidrLab, a pioneering data science and technology company, embarked on a transformational branding journey with our team to establish its unique identity and vision. Specializing in AI, machine learning, and bespoke software products, SeidrLab's ambition was to encapsulate their commitment to innovation, expertise, and forward-thinking approach.
Drawing inspiration from the ancient Norse art of Seidr, renowned for its prophecy and transformation, our team crafted a visual identity that beautifully reflected SeidrLab's essence. The variable logo and the visual universe spin around the concept of the magic sparkles, connecting the identity with the brand messaging ‘’Technical solutions that feel like magic’’. The color palette, composed of deep purple-blue tone and the soft gradients, evokes trust and mysticism.
The result is a cohesive and captivating brand identity that captures SeidrLab's core philosophy: leveraging the power of data to predict and shape the future. Through this successful branding project, SeidrLab now stands confidently at the helm of their data-driven voyage to the future, prepared to chart new territories and lead transformative change for their clients.
Brand Articulation: Tenielle Stoltenkamp
Agency: Mubien Brands
Agency: Mubien Brands
Account Management: Victor Mubien
Creative Direction: David Mubien
Motion: Daniel Iglesias
3D: Daniel Iglesias
Photography: Anthony Kan
Art Direction: Daniel Iglesias, Javier Ochoa, Patri Orden, Carlos Almagro
UX/UI: Javier Ochoa, Patri Orden, Luana Laso
Art Direction: Daniel Iglesias, Javier Ochoa, Patri Orden, Carlos Almagro
UX/UI: Javier Ochoa, Patri Orden, Luana Laso
